The class of 2020 created a 1 minute 30 second campaign video. In the build up to the filming, we spent time discussing fashion films and campaigns. We analysed the way brands used video and audio to create emotion and tell a story.
Each student created a brand book that describes their brand and their inspiration in detail. Using this document as a platform to consider location, models, styling, and what the message/story of their campaign was going to share.
Watch the full graduate video that was on loop at the exhibition.
The fashion campaigns allowed the industry guests an opportunity to delve into the story and brand of each student. A quick snapshot of what is inspiring each of them, and the message they are conveying.
From the video viewing room, guests walked around the exhibition space and engaged with the students and the product.
The one-year Higher Certificate students have truly blown us all away! Online classes are never ideal, especially when you are studying the practical side of fashion. The outcome of their collections, their brands, are outstanding!
We are so proud of all the DAF students! As challenging as this year has been, it has been one of incredible growth for everyone. The resilience displayed and the commitment shown to not only complete the year on time but also going above and beyond through creating a very special event. You are all very deserving of the accolades and compliments we received from the industry guests.
A massive thank you to all the lecturers and staff of the DAF family! From the complexity of shifting to online teaching, and offering additional support for each learner. We haven’t missed one academic day and completed the year on time. An achievement that highlights your commitment to the learners and DAF values.
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