On-Campus Saturday Course

FASHION
STYLING

The theory of fashion styling with practical, real-life exercises.

The 8-week Fashion Styling course combines the theory of fashion styling with practical, real-life exercises that will give you the confidence to pursue styling as a career.  While the Adobe Digital Fashion Design course (6weeks) offers to build on your fashion skills by creating digital moodboards using the Adobe Illustrator and Photoshop platforms as a presentation tool for future styling jobs.

Learners have the option of enrolling in one or both courses.  With a 20% discount for those enrolling in both Level One and Two.

Fashion Styling

DURATION: 8 Weeks

SATURDAYS: 9am-1pm

REGISTRATION FEE: R 300

TUITION FEE: R 5700

Adobe Digital Fashion Design

DURATION: 6 Weeks

SATURDAYS: 9am-1pm

REGISTRATION FEE: R 300

TUITION FEE: R 5400

Sign up for both courses and recieve 20% off the total tuition fees!

2022 EDITIONS

FASHION STYLING COURSE OUTLINE

The Fashion Styling Short course is broken into 8 four-hour lessons. These lessons will take place every Saturday from 9am-1pm for the duration of the course and be held on campus at Design Academy of Fashion. This immersive course combines the theory of fashion styling with practical, real life exercises that will give you the confidence to pursue styling as a career option, freelance undertaking or extension of your fashion design studies. It will give you an understanding of the job of a fashion stylist and provide helpful tips and guidelines for finding and producing styling work. 

We will explore the various areas that styling is used in in the fashion industry and associated industries such as photography and the film industry. If you want a stronger foundation for becoming a stylist in South Africa; inspiring, interactive projects that take you out into the public to explore and develop your eye as a designer then this is the course for you. We will build your portfolio consisting of lookbook shoots, street reports and trend reports.F

 

  • Lesson One: Fashion foundation. Introduction to styling theory. Fashion awareness. A brief history of fashion. Design theory. Group discussion on major designers and aesthetics.
  • Lesson Two: Stylists essentials. Roles and responsibilities of a stylist. Preparation and sourcing for a brief. Visit Wardrobe and meet stylist.
  • Lesson Three: Personal styling. Importance of developing personal style. Working theory, colour and silhouettes. Consulting your customer. Consulting and styling exercises.
  • Lesson Four: Trend reports and mood boards. Introduction to trends and trend reports. Street style and trend report.

 

  • Lesson Five: Stills/flat lay shoot. Create, style and shoot.
  • Lesson Six: Commercial styling. Avenues of commercial styling. Industry insights. Work on editorial concept. Create a visual merchandising mannequin display.
  • Lesson Seven: Finalising the brief and work on portfolio and hand in.
  • Lesson Eight: Editorial shoot.

ADOBE DIGITAL FASHION DESIGN
COURSE OUTLINE

The Adobe for Fashion Design course is broken into 6 four-hour lessons.  These lessons will take place every Saturday from 9 am-1 pm for the duration of the course and be held on campus at the Design Academy of Fashion. You will receive engaging tasks and assignments.

  • Lesson One: Introduction/gain familiarity with the Photoshop interface and work area/gain familiarity with basic tools and start generating basic shapes. Importing images/adjusting images and image layout.
  • Lesson Two: Creating a mood board with the desired theme. Creating a collage with the desired theme using all methods learnt over the first 4 lessons.
  • Lesson Three: Finalising your mood board and layout.
  • Lesson Four: Introduction/gain familiarity with Illustrator interface and work area/gain familiarity with basic tools and start generating basic shapes using the pen tool. Outline of basic fashion figure template.
  • Lesson Five: Filling basic fashion figure template with colour and texture. Bringing your fashion figure to life with shadows/burn and dodge tool.
  • Lesson Six: Final touches and finishes of your fashion drawing for industry-standard submissions.

YOUR COURSE CONVENERS

Fashion Styling Course

As a freelance fashion stylist Tamryn has gained invaluable experience working alongside some of the best local and international creative teams. Her experience spans advertising, editorial, e-commerce, music videos and personal styling as well as design and manufacturing. 

With an appreciation for simplicity and harmony she approaches her craft with meticulous attention to detail.

FASHION STYLING COURSE OUTCOMES

At the end of this course you will receive a certificate of completion and be able to :

  • Understand the principles of styling and the many different aspects.
  • Be able to interpret a customer’s personal style and assist them to update their look.
  • Write a creative brief for a shoot and then style and manage the shoot.
  • Create a portfolio of flat lay, editorial and personal work.

COURSE OUTCOMES

  • Understand the fundamentals of the design applications, Adobe Illustrator & Adobe Photoshop.
  • Digital visual moodboards that communicates your inspired vision.
  • Bring your fashion figures to life using creativity and technical know-how of design applications. 
  • Manipulate, blend and add textures to your designs for a professional look.

COURSE REQUIREMENTS

FASHION STYLING: A basic digital camera or cellphone that takes pictures, a blank notebook or moleskin to develop a fashion journal, access to the internet and resource materials such as fashion magazines and basic writing equipment.

Adobe Digital Fashion Design – Notebook, Pen and 4Gig Flash drive.

DOWNLOAD YOUR APPLICATION FORM:

FULL-TIME PROGRAMS

DIPLOMA

The three-year Diploma in Fashion is an accredited programme that provides the ultimate preparation needed to enter the fashion industry.

FOUNDATION IN FASHION COURSE

The Foundational Course in Fashion is an exciting  course that equips you with foundational fashion knowledge drawing on key aspects of Fashion DesignGarment Technology, and Textile Theory.

The DAF Difference

In order to contribute to the world, we need to understand ourselves first.

The DAF curriculum is designed to unleash your full potential as a unique creative.  Focusing on the heart and mind of the individual, we explore, engage and experience the world around us.  When we understand ourselves and connect to the world, we are able to design and create with relevance and empathy.