Fashion Entrepreneur

Gain hands-on skills in market research, brand identity, business strategy, sourcing, production, and financial management for a successful brand launch

Your Course Journey

For aspiring entrepreneurs with no prior fashion experience


Build a solid understanding of the industry, its fundamentals, and essential skills, laying the groundwork for your successful journey into the Brand Launchpad: Fashion Entrepreneur course.



Dive into the art of crafting a distinct brand identity in our Brand Identity module. Learn to build a comprehensive brand book that captures the essence of your fashion venture, setting the stage for a compelling and recognisable presence in the industry.



Take the lead of your fashion enterprise with strategic prowess. Develop a robust business plan that navigates market dynamics, outlines financial strategies, and positions your brand for long-term success. 


Fashion Entrepreneur

Course Description

The Brand Launchpad: Fashion Entrepreneur course is designed to equip you with the practical skills and knowledge needed to successfully launch and manage a fashion brand. This 3-month course focuses on hands-on experiences and real-life application, guiding students through the process of establishing their fashion brands from inception to launch. The key areas of exploration include market research, cohesive brand identity, business strategy, sourcing, production and financial management.

Course Outcomes

  • Conduct comprehensive market research to identify opportunities in the fashion industry.
  • Acquire skills to analyze market trends and make informed decisions.
  • Craft a unique and compelling brand identity that resonates with the target audience.
  • Develop a cohesive brand concept to differentiate your brand in a competitive marketplace.
  • Build a robust business plan that guides your fashion brand from inception to successful launch.
  • Explore key elements of business strategy to position your brand strategically in the market
  • Gain hands-on experience in sourcing materials and suppliers for your fashion brand.
  • Understand the intricacies of sourcing in the fashion industry for efficient production.
  • Explore practical aspects of production, from design realization to the creation of fashion products.
  • Develop skills to oversee and manage the production process effectively.
  • Acquire financial management skills tailored for the fashion industry.
  • Learn to navigate financial challenges and ensure the fiscal success of your fashion venture.

On Completion

Upon successfully completing the Brand Launchpad: Fashion Entrepreneur course, you’ll not only receive a certificate of accomplishment but more importantly, emerge with a practical and strategic toolkit for fashion brand success.

3 months part-time | on campus or online

Fashion Entrepreneur Course

  • Registration Fee
  • Course Fees

Payment plans are available.

INTAKE 2024:

  1. 5 March 2024
  2. 20 August 2024


To enroll in the Brand Launchpad: Fashion Entrepreneur course, prospective candidates must meet the minimum age requirement of 17 years. While no prior experience or specific educational background is necessary, having a foundational understanding of fashion, textiles, and garment construction will enhance your learning experience and contribute to your success in this entrepreneurial journey.


available from 9:00 – 16:30

Monday – Friday

Address The Old Biscuit Mill, 375 Albert Road, Woodstock, Cape Town, 7926

Email info@daf-academy.co.za

Application Form

After submitting your application, you will receive a confirmation email. You’ll also be redirected to make your registration payment online. Please keep in mind that your spot in the course is only secured upon payment of the registration fee.


Any student who registers for the Fashion  Entrepreneur Course is liable for the entire course fee, irrespective of whether the student completes the course or not.

Any student whose financial obligations are not complied with, in terms of clause 1 above, will, at the sole discretion of the Trustees of the Board of Design Academy of Fashion (DAF), be suspended unless such payment is either brought up to date, together with interest accrued on all outstanding amounts at the prime rate from the date when the fees became due, or alternative payment arrangements in respect of both any future or past financial obligations have been agreed to in writing between the person responsible for the payment of fees and the Board.

Should DAF enforce payment of any outstanding fees and need to take legal action to recover these fees, the person responsible for the payment of fees will be liable to pay all legal costs incurred by DAF in this regard (including but not limited to attorney-client fees and collection commission) together with any tracing agent’s fees as may be incurred in the collection of the same.

The person responsible for the payment of fees shall be held liable to DAF for the cost of repairing any damage to its property caused by the student.

DAF shall not be responsible for any physical or mental harm which the student may suffer or for any loss or damage to the student’s property when on DAF’s premises, and during normal hours unless such harm or loss is caused as a result of some form of neglect or failure to maintain the same on behalf of DAF, or if the student was not given adequate instructions or warnings pertaining to any hazard arising from or associated with the use of any of the DAF’s property or equipment.

Provided students have complied with all their financial obligations in terms hereof and have met the attendance criteria required by the Trustees of the Board, they will receive a Certificate of Attendance for the Foundation Course in Fashion upon achieving the outcomes of the course. The Board of Trustees reserves expressly the right to withhold any aforementioned Certificate of Attendance pending compliance or substantial compliance, as the case may be and at the entire discretion of the Board, with such student’s financial and attendance obligations at DAF.

In the event of any student requiring emergency medical treatment, DAF will arrange for said treatment; however, the student/person responsible for the payment of fees will be liable for all costs relating to the treatment.

DAF reserves the right, after 3 written warnings, to terminate the attendance of any student whose behaviour is proving disruptive to the students and staff.

DAF further reserves the right, notwithstanding the content of the Letter of Acceptance attached hereto and the payment of a registration fee, to reject the application of any applicant if, at any time prior to the commencement of the course such applicant is to commence his or her studies at DAF, the Board of Trustees of DAF is of the opinion, in its sole and absolute discretion, that the applicant is incapable of meeting DAF’s acceptance criteria of, inter alia, a financial nature. DAF undertakes to repay any registration fee in the event of such an eventuality.